La Movida Magazine has enjoyed much success and praise. It was established for the purpose of informing and entertaining its readers, especially the younger Hispanic Latino generation. It was founded in 2014. We cover a variety of topics in detail, including Health, Local News, Technology, Sports, Reports, and articles, podcasts, videos that deal directly with the Hispanic community. Our target is the Hispanic Latino community and our markets are San Jose and San Francisco, the two main cities of the Bay Area.
La Movida Magazine a print and online community magazine, and 100% owned by Hispanic Women. From 2014 to date, La Movida Magazine has won 20 national awards for Excellence.
La Movida, a bilingual magazine, with Spanish and English content, that serves different Hispanic Latino generations. Editorially, La Movida Magazine covers Local news in the Bay Area with our own local reporters; State and National News, Education, Politics, technology, Immigration, Health, Sports and Entertainment related to the Hispanic community.
La Movida Magazine headquarters is located in Silicon Valley with its office located in the city of San Jose.
At La Movida Magazine we believe in diversity, inclusion and equality, and we demonstrate it in different ways: in the staff who collaborate in our newspaper and in the topics we cover, which really affect and are of interest to the Hispanic community in the Bay Area.
The 2021 Jose Marti Primero Award, Outstanding Hispanic Magazine Gold Award (National Association Hispanic Publication)
2019 Gold Award, Primero Awards: Outstanding Hispanic Magazine, Gold Award (National Association Hispanic Publication)
2018 Gold Award, Primero Awards: Outstanding Hispanic Magazine, Gold Award (National Association Hispanic Publication)
ABOUT THE PUBLISHER
Publisher La Movida Magazine – Alianza Metropolitan News
San Jose, California.
Rossana Drumond is a national award-winning journalist in investigative and community reporting. For 16 years she has been the publisher of Alianza Metropolitan News and since 2014 for La Movida Magazine. Under her editorial direction, Alianza News received more than 84 national Journalism Awards. For La Movida Magazine has won 20 national awards for Excellence.
She produces a newspaper and magazine that are interesting, relevant, credible and current. As a result, they have maintained and increased readers. Rossana Drumond is a journalist by profession from the Jaime Bausate y Meza University of Journalism in Peru.
In 2023, Rossana Drumond and journalist Javier Alvarado won First Prize of Ethnic Media Awards: Alianza News, in the Editorial – Commentary category for print and digital newspapers for her interview with Jose Hernandez, detained in Mesa Verde Center in California.
In 2023, Rossana Drumond won the Second Price in the Broadcast Category, Ethnic Media Awards, for her radio Program “Alianza Contra la Violencia Domestica” and shared it with Dr. Marcos Gutierrez, also host of this popular and highly accepted program by the community.
In 2023, Rossana Drumond won the Silver Award, in the national Journalism competition Jose Marti, NAHP: Alianza News, report: El Perú sangra y los políticos no escuchan al pueblo.
In 2019, Rossana Drumond won the Silver Award, NAHP: Alianza News, report: Will the criminal paradise end.?
In 2018, Rossana Drumond won the Gold Award in the national Journalism competition Jose Marti, NAHP, for her report «Domestic Violence, the least reported crime», which is the highest recognition given to the editorial content.
In 2017, Rossana Drumond won the national prestigious «The Publisher of the Year» award, in recognition of her outstanding work and leadership in journalism.
In 2016, Rossana Drumond received the «Business Person of the Year» award from the Hispanic Chamber of Commerce (Agrupación de Comerciantes del Norte de California). The recognition from the Hispanic Chamber is for her «Hard Work, Enthusiasm, Commitment to Excellence and for being a Role Model for Hispanic Businesses.»
In her career as a journalist, Rossana won first place in «Outstanding Multiple Article Series: «Public Education, Teacher of the Year» from NAHP and second place for her political editorial titled, «Ignorancia o Desconocimiento.» Likewise, she won the Bronze award for the political article «The Great Debt of the Mexican Government» and 2017: «¡Vamos a Votar!», among other journalism awards.
ABOUT OUR TEAM
Verónica Meza earned a bachelor’s degree in literature and drama from the National Autonomous University of Mexico (UNAM) with additional study at The National Institute of Arts (INBA) in Mexico, and received an M.A. in Spanish Education from Bennington College.
Verónica is a writer of the cultural and education sections in Alianza Metropolitan News and La Movida Magazine.
Verónica Meza has been recognized from The National Association of Hispanic Publications-NAHP- with a Golden award in 2009 in the Education category for the article “GED Classes in Spanish,” and a First Place for “El Alzheimer en la Comunidad Latina” in 2015, among others.
In 2003, she created Teatro Nahual, a Spanish-language theatre in Santa Clara County. In 2012, Verónica directed Teatro Nahual actors in Internet episodes of her story Mirela, about Alzheimer’s caregivers produced by Photozig in collaboration with Stanford University and National Institute of Aging. She also wrote and directed two Apps in English and Spanish about the Alzheimer. Verónica is the Spanish Department Chair at The Girls’ Middle School.
She received the Friedel and Otto Eberspacher Award for Excellence in the Teaching of a Modern Western European Language 2020 from the Johns Hopkins Center for Talented Youth (CTY.)
Rocio Olvera has a Bachelor’s degree in Psychology from Sacramento State University. Her interests and work experience include working as a behavioral therapist for autistic children, caregiver for the elderly and disabled, Spanish-English Medical Interpreter, and research assistant for UC Davis Medical Center in its “Motivating Our Mothers (MOM)” depression-screening project.
In her recent years, she authors a Neuroscience column in Alianza Metropolitan News and La Movida Magazine.
As an undergraduate student, she was part of a psychology research lab as well as the Ronald E. McNair Scholars Program where she conducted her own research investigating dietary influences on mental wellbeing. Now commencing her third year as a doctoral student, Rocio was awarded the very prestigious Graduate Research fellowship by the National Science Foundation to support her work in studying neural mechanisms responsible for visually-guided behavior in the mouse.
Javier Alvarado has a Bachelor’s Degree in Information Sciences from the University of Piura – UDEP in Peru and is a specialist in judicial journalism, with a career of more than 27 years in different print and audiovisual media. During his career in private and government institutions, he has developed functions in the Area of Institutional Image and Communications.
In recent years, his career as a journalist has allowed him to write for the newspaper Alianza Metropolitan News and La Movida Magazine on issues related to Hispanics in the Bay Area and throughout California. Thanks to his outstanding work, he has been recognized with First place together with Rossana Drumond in the Editorial Comments category for printed and digital newspapers at the Ethnic Media Awards 2023.
Mariana Phipps is a bilingual storyteller with a passion for writing about and for the Latino community. Mariana writes Local news about the Hispanics in the Bay Area, on topics of Finance, Technology and Health in Alianza Metropolitan News and La Movida Magazine.
She has more than 14 years of experience with multi-industry companies ranging from Fortune 100, 200, 500 & 1000, agency and nonprofit. She has held national and international roles. She is known for achieving: media relations, internal communications, social media, visual communications (infographics) technical writing, SEO content writing, executive communications, and crisis communications. She is a proficient English-Spanish translator and digital-analytics savvy.
Social Media / La Movida Digital
Elizabeth Rojas is a specialist in online marketing and social media, with extensive experience in different projects. Elizabeth is passionate about new technologies and the possibilities offered by social networks. She has created and carried out various marketing campaigns, exploring new ways in this field for the optimization of results.
Elizabeth collaborated with Alianza News and La Movida Magazine and is in charge of social Media and La Movida and Alianza News digital. Elizabeth has experience in the development of digital media. She believes that new technologies in traditional media have consolidated a new way of conceiving communication and relationships with audiences.
Graphic Art Director
Alfonso Ramirez joined Alianza Metropolitan News in 2008 and 2014 in La Movida Magazine. He is a Graphic Designer with an experience of 33 years. Working as a Graphic Art Director for Alianza Metropolitan News, La Movida Magazine and Enfoque Magazine, obtaining several awards from the National Association of Hispanic Publication – NAHP in the category of Outstanding Design.
Thanks to their excellent design work, Alianza Metropolitan News, La Movida Magazine and Enfoque Magazine have been awarded each year by different journalism organizations.
Sergio Estrada joined Alianza Metropolitan News in 2013 and La Movida Magazine in 2016 and is currently our Sports Editor and Senior Photographer. A 2003 Graphic Design graduate of Brooks College, Sergio is also an 8-time Addy Award winner. Sergio Estrada has photographed every major sport including NFL, MLB, NBA, and professional soccer events, and most recently the 2019 NBA Finals.
Sergio has won for Alianza Metropolitan News and La Movida Magazine on several occasions the Gold Award for the best photography in the Sports category in the Jose Marti national contest of the National Association of Hispanic Publication.